Tailored Strategies Built on Real Foundations and Best Practices - Not Theories.

Strategy is not theory or wishful thinking - it is grounded in reality. A sound strategy must be based on a clear understanding of both internal and external factors, and built around business capabilities.

30 minutes... no commitment

Many traditional consultants might sometimes deliver generic or philosophical strategies developed without in-depth analysis, clear frameworks, and adequate planning. No matter how compelling these may sound, strategies disconnected from operational realities and actual business potential are impossible to execute and doomed for failure.

We give CEOs, founders, and boards direct access to seasoned strategic advisory and management consultancy services backed by over 30 years of hands-on management execution, senior leadership in the corporate world, a track record of cross-industry success stories, and an education from elite top business schools.

Our approach focuses on designing tailored strategies grounded in rigorous analysis of the internal and external environments, organizational capabilities, and taking into consideration the critical factors needed to allow successful execution.

Houssam Baker

CEO with over 30 years of experience in strategy and management, leading international companies that generated $600+ million in revenues, managing 1,000+ employees and running operations spread across several countries and multi-business units.

Led major corporate turnarounds, drove complex business transformation, implemented wide restructuring initiatives, and designed successful corporate and market strategies for companies that generated $2.0+ billion in revenues, with 2,500+ employees.

Experience spans across several industries in MEA region, and startup in North America, including travel technology, digital health, FMCG, banking, real estate development, and e-com.

Founder of AposBook aposbook.com, the smart digital health platform that helps people find all types of natural solutions for any condition in one click.

Postgraduate specialization from McGill in "Organization and Strategy".

McGill

Postgrad Specialization

HEC

MBA

AUB

Bachelor in Economics

Our Services

We deliver direct, senior-level expertise across the most critical areas of corporate strategy, business transformation, and BOD advisory.

Corporate & Business Strategy

Business Transformation

Develop corporate, business, and market strategies based on rigorous analysis of business and operating models, market dynamics, industry trends, competitive landscapes, best practices, and organizational capabilities.

Evolve and update operating models, including technology, processes, systems, governance, digital innovation, and structures to improve efficiency, control and performance. Transform foundations, including people, to ensure competitive fit for the future.

Provide independent Board Advisory, coaching and mentoring to Boards, founders, and leadership teams — bringing an experienced, objective perspective to strategic decisions, business growth, transformation, and organizational challenges.

BOD advisory, Coaching | Mentoring

Management and Operational Consultancy

Strengthen structures, monitoring tools, governance, processes, systems, and management tools to improve control and performance, while building the capabilities needed to manage the business effectively. Align management practices with operational capabilities.

Our Commitment

Senior-Level Engagement. Hands-On Execution.

Every engagement is led directly by the principal, ensuring senior-level expertise and accountability at every stage. Whether working with a growing business or a large organization, every engagement receives the same level of commitment and attention.

30+

Years in Practice

2,500+ employees

Organization Size Managed

$2.0 B+

Revenues Generated

Schedule an intro Call

Initiate a Confidential Executive Discussion

30 minutes... no commitment